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Our Executive Team.

Daniel Houden CEO

Daniel Houden

Chief Executive Officer

Prior to Plexure’s acquisition of TASK, Daniel was with TASK for over 20 years and was instrumental in the company’s transition to a SaaS product offering. Daniel’s understanding of the business, marketplace and product is second to none and has been the driving force for much of TASK’s growth.

Russ Bennett General Manager, Plexure

Russ Bennett

General Manager, Plexure Division

Russ is a strong technical leader with over 20 years of experience in the technology, payments and fintech space. He joins Plexure from his role as CEO at Fraedom, where he oversaw more than 450 staff and lead the company’s global business strategies. Prior to becoming CEO, he was the CTO and Head of Global Consulting during Fraedom’s significant growth period.

Dean Houden. General Manager

Dean Houden

General Manager, TASK

Dean has been with TASK for over 20 years and spearheaded the marketing and customer transition from a POS company to a ‘transaction platform’ designing and driving a raft of customer-facing technology including custom mobile applications, self-service kiosks, digital media and online ordering, which are now productized and off the shelf for TASK and natively integrated to the TASK engine. Dean has a deep understanding of product design, branding, sales, business and marketing.