TASK releases

21.01

BERKELO

Love at first bite.

Man meets fish taco. Man eats fish taco. Man falls in love with fish taco. Such was the case for Ralph Rubio, co-founder of Rubio's.

Rubios Hero

Business type

Coastal grill

Products used

Point of sale, datawarehouse, enterprise management, loyalty, kitchen management & API

Locations

USA

About Rubio's

Man meets fish taco. Man eats fish taco. Man falls in love with fish taco. Such was the case for Ralph Rubio, co-founder of Rubio's. Since that day back in 1983, Ralph, with the help of a lot of great people, has sold more than 200 million fish tacos! The flavors Rubio's prepare in their kitchens today are a combination of our south of the border roots and the influence of California's coastal waters and farm-fresh ingredients. They still offer our Original Fish Taco®, as well as an array of one-of-a-kind recipes focusing on grilled seafood. Any one of them with some salsa (made daily), rice or chips is guaranteed to make a coastal cuisine match made in heaven. Rubio’s is still based out of San Diego and operate nearly 200 restaurants.

Rubios About

Why TASK?

We had the pleasure of chatting with the VP of information technology for Rubio's, Paul, and asked him about their decision to partner with TASK. He said: “One of the best things about working with TASK is that you’re getting the benefits that come with dealing with a large company and an established team of engineers and developers who know their stuff, but at the same time, you’re getting service levels and the strength of relationships you would normally associate with a small company."

Rubios About2

“In our industry, companies that are good at technology are out-competing everyone else. The work we are doing to consistently enhance our service delivery is part of a strategic push to level the playing field. TASK’s ability to work with us and deliver what we need has allowed us to effectively and efficiently realise that undertaking."

Rubio's has been with TASK since 2014

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