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TASK To Deploy Transaction Management Platform at Spark Arena

By Elsa Klein

TASK has confirmed the contract with Spark Arena to deploy its transaction management platform throughout the venue, signaling a major shift for a significant performance space in the heart of Auckland, New Zealand.

Spark Arena is a versatile entertainment venue that can host over 12,000 people for concerts, family shows, sports events, expos, and business functions, with configuration options to suit different audience sizes and needs.

Before partnering with TASK, Spark Arena was encumbered with an older legacy platform that was not delivering the speed and capabilities at scale. They required a state-of-the-art platform that would continue to support the arena’s goals of being a world-class venue – and they needed it to be deployed within a relatively short period of time.

“We had been examining the marketplace for some time and TASK satisfied our due diligence process,” explains Michael Swan, Catering and Hospitality Manager for Spark Arena. TASK was chosen as the preferred technology partner to help enhance the guest experience at Spark Arena.

Michael Swan says, “Their track record and customer reference points were outstanding, which gave us comfort that we were engaging not only with an architecturally superior product but with a company that had great experience in implementations.”

The platform, which was implemented in record time across the venue, has provided tangible benefits with an uplift in efficiencies, transaction speed, and guest experience enhancements. This project began by integrating EFTPOS elements; now, the focus is to widen opportunities for optimization across the business, including modules for real-time inventory control and integrations via the TASK API.

“Stability, transaction speed, and uptime are such critical factors in the event space and since installation the system has not missed a beat. The team have been outstanding in their professionalism and efficiency with the installation process and we are looking forward to a long, fruitful and innovative partnership with TASK,” says Michael Swan.

As Owen Scott, General Manager of Sales at TASK adds, “TASK is delighted to be partnering with such a well-renowned and premier venue that is Spark Arena. The team at Spark Arena have been excellent to work with, their operational nous, partnership spirit and event skills have inspired us, and we are excited at what the future holds as we continue to enhance the guest experience with innovation and collaborative initiative.”