Digital signage is often used in parallel with self-service kiosks, displaying upcoming orders and alleviating wait times. And when combined with the right POS system<\/a>, can create a seamless digital experience that improves your customer satisfaction, and helps employee productivity too.<\/p>\n\n\n 40% of purchasing decisions are made before ordering at the counter. Invest in a clear digital signage content strategy<\/a> to maximize this opportunity.<\/p>\n<\/p><\/div>\n\n\n With engaging color, animations, and tantalizing visuals, your business comes to life on a digitized menu \u2013 weaving in your offering with the branded content. The personalization of the ordering experience will help informed decision making, lead customers toward more profitable items, upsell promotional items and update pricing easily in one integrated web-based content management solution that can be managed from anywhere.<\/p>\n\n\n\n With a reported significant 5% increase in sales<\/a> among restaurants that have switched to digital displays, it is no surprise we are seeing more QSRs joining this trend and seeing rapid returns on investment. Here’s how:<\/p>\n\n\n\n Every restaurateur knows they can\u2019t rely on customer loyalty alone and employing innovative technologies proven to attract new patrons is a vital investment. Interactive signage stands out among static with a host of capabilities that leverage moving images. Striking displays that merge compelling branded content with attractive and inviting offerings will attract foot traffic toward restaurant options they previously weren\u2019t aware of. In turn, you\u2019ll boost your consumer base and profits to match.<\/p>\n\n\n\n Save on print costs with digital signage. All the overheads involved in the ongoing printing and installation of static menu materials are eliminated by restaurant digital signage. Gone are the days of printing hundreds of disposable menu boards and signage materials, posting them out to all your locations, only to then discard them at the end of each season.<\/p>\n\n\n\n Investing in the hardware and software of digital signage screens promotes longevity, standing the test of time as your menus and promotions change without the need for a large-scale update of signage assets \u2013 the environment will thank you for it.<\/p>\n\n\n\n Unlike the pitfalls of static displays, you have the freedom to diversify your marketing and promotional campaigns with a digital display \u2013 capturing the attention of your customer at just the right moment. Events, promotions, and limited-time offers suited to one or all your locations can be flexibly managed.<\/p>\n\n\n\n Each seasonal promotion can be scheduled to publish ahead of time and end right at the minute to avoid unintentional misunderstandings. This way, you’ll never miss the opportunity to generate optimal sales for your marketing campaigns \u2013 and you’ll be able to entice customers with the latest offerings too.<\/p>\n\n\n\n Digital signage and kiosks have endless capabilities to upsell menu items patrons weren\u2019t initially hooked on purchasing. Smart menu engineering has powerful capabilities to influence the buyer and draw attention to complementary items based on what they have already selected on the POS system.<\/p>\n\n\n\n Price-fitted best-selling items, combo promotions, or add-ons such as sides, drinks, and desserts are profitable items to upsell and can be strategically marketed to customers during the decision-making process using eye-catching videos, images, and animations.<\/p>\n\n\n\n Helping the customer along their decision-making journey is a fantastic way to promote a satisfying experience, easing the burden of choice and reducing their frustrations when scanning a large menu of offerings.<\/p>\n\n\n\n Restaurant digital signage can suggest menu items by taste profile, display dinner menus, and popular dinner combinations, and help entice buyers while they wait.<\/p>\n\n\n\n Suggesting menu items by taste profile, and displaying the menu in colorful, engaging, and easily scannable chunks reduces cognitive load, bringing the customer to a decision quicker than ever before.<\/p>\n\n\n Personalization helps drive customer engagement<\/a>, higher retention rates, and can even boost your revenue by over 40 percent.<\/p>\n<\/p><\/div>\n\n\n To take advantage of all the benefits that come with using digital menu boards, there are a few key processes to keep in mind \u2013 from how you choose images to the layout of your menu to getting the timing right for special offers. QSRs may need to dig a layer deeper into their customer journey to make effective decisions for their digital menu board.<\/p>\n\n\n\n Here\u2019s what you should know about the customer psychology behind menu boards, and what it means for your future digital strategy.<\/p>\n\n\n\n Tantalizing visuals are a well-known tactic to draw in hungry customers with a proven ability to stimulate appetite.<\/p>\n\n\n\n Restaurant patrons can hardly resist a front-and-center image of a mouth-watering menu item in high definition. Add video capabilities, and you have impressive and engaging content for your diners. According to Brian Mennecke, an associate professor of information systems at Iowa State University, \u201cThe more vivid the image, in terms of movement, color, and accuracy of representation, the more realistic, the more it\u2019s going to stimulate your response to it<\/a>.\u201d<\/p>\n\n\n\n Research from MIT<\/a> suggested that the human brain can process images in as little as 13 milliseconds. A digital menu board can ditch the busy crowding of text to display a host of animated visual content and direct customers’ attention toward novel dishes they perhaps hadn’t initially considered. And if people are hungry, a vivid image of food on a digital display has an incredible impact.<\/p>\n\n\n\n With video, image, and HTML (or all of the above) capabilities, digital signage capabilities have endless potential to market attractive content to patrons that promote the \u2018wow\u2019 factor.<\/p>\n\n\n\n According to recent research<\/a>, patrons will scan your menu for approximately 109 seconds \u2013 just over a minute and a half \u2013 leaving a small window to influence their purchasing behaviors. Restaurant digital signage today needs to take this into account and use those seconds wisely.<\/p>\n\n\n\n Key profitable items or daily specials can be displayed strategically at the top or bottom of lists and through attention-grabbing visuals, increasing the likelihood of selection at decision time.<\/p>\n\n\n\n This includes limited-time offers, special promotional campaigns, best-selling items, add-ons, and other higher-margin items that are placed optimally to drive sales. Considering 30% of customers find digital menus influential<\/a> when making a purchasing decision, leveraging effective menu engineering in digital menu boards is a superpower that restaurateurs are cleverly tapping into more and more.<\/p>\n\n\n\nHow do they enhance ROI?<\/h2>\n\n\n\n
Wider reach<\/h2>\n\n\n\n
Reduced printing costs<\/h2>\n\n\n\n
Timely marketing<\/h2>\n\n\n\n
Increase in unplanned purchases<\/h2>\n\n\n\n
Reduced mental effort<\/h2>\n\n\n\n
How to Use Digital Menu Boards to Enhance the Customer Experience<\/h2>\n\n\n\n
Employing flavorsome, tempting visuals<\/h2>\n\n\n\n
Effective menu engineering<\/h2>\n\n\n\n
Strategic placement for perceivable “less waiting” time<\/h2>\n\n\n\n
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