{"id":4568,"date":"2025-08-06T18:12:52","date_gmt":"2025-08-06T06:12:52","guid":{"rendered":"https:\/\/tasksoftware.com\/?p=4568"},"modified":"2025-08-20T18:59:49","modified_gmt":"2025-08-20T06:59:49","slug":"tradition-meets-innovation-how-lubys-is-thinking-forward-with-the-support-of-task-tech","status":"publish","type":"post","link":"https:\/\/tasksoftware.com\/au\/blog\/tradition-meets-innovation-how-lubys-is-thinking-forward-with-the-support-of-task-tech","title":{"rendered":"Tradition meets Innovation: How Luby\u2019s is thinking forward with the support of TASK tech"},"content":{"rendered":"\n
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For over 75 years, Luby\u2019s has been a cornerstone of Texas dining, known for its cafeteria-style service, made-from-scratch meals, and bold local flavors. But with evolving customer expectations, Luby\u2019s recognized the need to offer a top-end digital experience while staying true to their brand\u2019s roots.<\/p>\n\n\n\n

To get there, it was time to upgrade their tech stack \u2013 starting with a partnership with TASK.<\/p>\n\n\n\n

Here\u2019s how that collaboration has helped Luby\u2019s implement better digital solutions that are already leading to higher sales.<\/p>\n\n\n\n

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Adapting to the future<\/strong><\/h2>\n\n\n\n

With 37 locations across Texas, Luby\u2019s is a diverse network of company-owned restaurants, with each location designing unique menus to suit their local customers. Maintaining this charm was important \u2013 but so was modernizing operations, bringing forward more efficient ordering through an updated POS system, and creating smoother, faster customer experiences.<\/p>\n\n\n\n

They partnered with TASK to help them elevate their brand through a fresh digital approach.<\/p>\n\n\n\n

Like any transition, the early days required strong collaboration between the Luby\u2019s and TASK\u2019s support team.<\/p>\n\n\n\n

Bill Devlin, Chief Information Officer at Luby\u2019s, drove forward training initiatives and documentation to support restaurant managers in adapting to the new technology. With a phased rollout and a deeply collaborative strategy for adapting and improving the digital infrastructure, Luby\u2019s eventually had 100% buy-in and support across their network of restaurants.<\/p>\n\n\n\n

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Digital transformation across the brand<\/strong><\/h2>\n\n\n\n

Throughout the digital rollout, Luby\u2019s worked carefully with TASK to ensure that as new ordering options were added, the old ones wouldn\u2019t disappear. From the start, it was always about expanding choice and reaching new customers without abandoning Luby\u2019s traditions.<\/p>\n\n\n\n

As part of this expansion strategy, TASK developed a few key implementations:<\/strong><\/p>\n\n\n\n

A centralized POS system: <\/strong>TASK\u2019s POS gave managers real-time control over menu adjustments, sales data, and inventory tracking \u2013 connecting all the channels with a single click. This has allowed managers to adjust menus in real-time, allowing for greater flexibility and accuracy. As Bill says, \u201cOur local managers know their customers the best \u2013 and we love that TASK\u2019s POS allows us to give them full autonomy over their menus and the ability to update them at any time.\u201d<\/p>\n\n\n\n

Three distinct online ordering platforms: <\/strong>From daily online ordering capabilities, to their customized online catering system, and a holiday online ordering platform, Luby\u2019s can leverage purpose-specific digital tools for improved customer experiences.<\/p>\n\n\n\n

Third-party integrations: <\/strong>TASK enables Luby\u2019s to seamlessly plug in with dozens of third-party delivery platforms, all connected to the same ordering system. This has helped smooth out operations behind the scenes and eliminated the need for multiple order tablets.<\/p>\n\n\n\n

Mobile POS tablets: <\/strong>These give staff the ability to take orders from anywhere \u2013 from opening up options for tableside service, developing pop-up sales events, to offsite catering events, making diverse sales easier.<\/p>\n\n\n\n

High-res customer displays: <\/strong>Offering more marketing opportunities, these easy-to-update displays are being leveraged to communicate more effectively with customers.<\/p>\n\n\n\n

Self-service kiosks: <\/strong>Currently in testing at several locations, Luby\u2019s is offering self-ordering kiosks to attract younger diners looking for tech-savvy dine in and take out experiences in place of standing in long lines.<\/p>\n\n\n\n

Every new implementation has been carefully developed, tested, and adapted to be the best it can be for Luby\u2019s during the partnership with TASK. That way, the change is seamless, everyone benefits. Add the fact that every part of the team remains in the know over what\u2019s happening, and the process has been easy.<\/p>\n\n\n\n

As Devlin explains, \u201cOne of the great parts of working with TASK is just how excellent their service is. After over 10 years of partnership, we still have weekly check-ins, we\u2019re in direct communication all the time, and you never get lost in the shuffle.\u201d<\/p>\n\n\n\n

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Higher sales, brand growth, and happy restaurant managers<\/strong><\/h2>\n\n\n\n

\u201cWhen you look at the whole picture, it\u2019s clear that as a brand we\u2019re crushing it,\u201d says Devlin. Even in a tough market, Luby\u2019s is consistently seeing significant revenue growth, higher sales, and new customers coming through the door.<\/p>\n\n\n\n

Devlin attributes this success by developing technology that supports restaurant operations. The operators are \u2018bought in\u2019 on the tech stack and leveraging technology with great operations to provide continued sales growth.<\/p>\n\n\n\n

One of the most important times of year for the brand is during their Thanksgiving promotion, when Luby\u2019s provide complete pre-cooked Thanksgiving meal packages, trimmings and desserts. Thanks to improved online ordering and a streamlined customer experience, the company continues to see positive year over year growth for several years in spite of rising costs to the consumer. As one manager stated with record breaking sales, “We could not have done this volume without the tools our technology team provides through the POS system and peripherals”.<\/p>\n\n\n\n

Throughout the rest of the year, restaurant managers are also reporting higher average order spends and overall sales growth. Meanwhile, Luby\u2019s is seeing wider customer reach and brand recognition as a result of more pop-up events, such as outside of hospitals, courthouses, and schools \u2013 all possible because of seamless mobile ordering capabilities.<\/p>\n\n\n\n

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The Vision: Tech-driven hospitality<\/strong><\/h2>\n\n\n\n

Looking ahead, Luby\u2019s has their eye on AI integrations and cutting-edge technologies. Luby\u2019s sees technology as more than just an operational necessity \u2013 but instead as a tool for reimagining what a hospitality experience can be.<\/p>\n\n\n\n

\u201cWe\u2019re not forcing technology on customers who don\u2019t want it and remain true and committed to our core customer base,\u201d Devlin notes. \u201cBut for younger generations and the general public who want convenience, we know it\u2019s important to develop and leverage emerging technologies. This is what will allow Luby\u2019s to grow and thrive, reach more customers in brick and mortar locations, and develop more offsite and eCommerce opportunities.\u201d<\/p>\n\n\n\n

As Luby\u2019s continues its digital adoption, they remain committed to leveraging TASK Group\u2019s innovations to stay ahead of industry trends while maintaining the heart of their brand \u2013 delicious, home-made food served with that famous Texas hospitality.<\/p>\n\n\n\n

\u201cWe used to be a restaurant that used technology,\u201d says Devlin, \u201cbut one day we aim to be a tech company that sells great food and provides a great service experience at a reasonable price.\u201d<\/p>\n\n\n\n

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Want to find out how TASK can change your business?<\/strong>
Schedule a demo now to experience the power of TASK first-hand.
https:\/\/tasksoftware.com\/contact<\/a><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

For over 75 years, Luby\u2019s has been a cornerstone of Texas dining, known for its cafeteria-style service, made-from-scratch meals, and bold local flavors. But with evolving customer expectations, Luby\u2019s recognized the need to…<\/p>\n","protected":false},"author":27,"featured_media":4599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[15],"tags":[],"class_list":["post-4568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transaction-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/posts\/4568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/comments?post=4568"}],"version-history":[{"count":0,"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/posts\/4568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/media\/4599"}],"wp:attachment":[{"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/media?parent=4568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/categories?post=4568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tasksoftware.com\/au\/wp-json\/wp\/v2\/tags?post=4568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}