If you\u2019re wondering whether it\u2019s time to optimize your digital platform, then you\u2019re in the right place. We\u2019re giving you the full scoop to help you find the best online ordering system, and what it can do for your business in 2022.<\/p>\n\n\n\n
CUSTOMIZED TO YOUR BRAND<\/h2>\n\n\n\n
Let\u2019s start by calling out third-party ordering apps and third-party delivery apps for what they really are \u2013 blocks in the road to healthy profits for a restaurant. So how can we transition to a system that takes on online orders successfully?<\/p>\n\n\n\n
Restaurants and coffee shops that rely on third-party online ordering systems lose on average 15-30%<\/a> of their delivery market profits on commissions and fees. While external delivery providers can provide a helpful service to new restaurants and food businesses just getting started in the delivery game, they\u2019re not a sustainable option if you\u2019re looking to increase your online profitability.<\/p>\n\n\n\n Restaurant operators should be looking for custom-built online ordering systems<\/a> that integrates with your brand, your website, and your existing POS system<\/a>. Total design control over your online systems means direct engagement with your customers, as well as better insights for owners. You decide how to display your menu, how the interface flows, your payment processing, and what kind of guest experience should represent your business. This is the power of an intelligent online ordering software – and the potential in moving your restaurant online.<\/p>\n\n\n\n With online ordering growing 300% faster than on-premise dining<\/a>, it\u2019s obvious that the future of the restaurant industry is digital – and your site makes a difference. Your online presence, and your restaurant website (as part of a broader marketing strategy), is often the first and sometimes only direct engagement you get with customers – so it pays to have a system that handles online orders, seamlessly integrates delivery orders, and intelligently feeds into marketing tools. Add online table reservation features too, and you have a powerful online presence.<\/p>\n\n\n\n 43% of restaurant owners agree that third-party apps interfere with their restaurant\u2019s relationship with their customers<\/a>. Rather than relying on third parties to make that introduction for you, take charge and create a customized online ordering system and branded mobile app that accelerates your brand and marketing beyond your building\u2019s walls. This is where the power of a successful online food ordering system can really up your impact.<\/p>\n\n\n\n Whether you’re running a chain of successful takeout restaurants, wanting to change the curbside pickup experience, or have franchised coffee shops that want to increase efficiency, the most effective online ordering system for restaurants should offer a range of options across pick-up and delivery times.<\/p>\n\n\n\n Imagine if you could predict half of the evening\u2019s online food orders before you\u2019ve even started service. It turns out, customers want to depend on delivery timings just as much as restaurant managers do, and successful online ordering systems can help create a more successful business.<\/p>\n\n\n\n With online ordering, customers can order ahead for a pre-determined time for their delivery orders, or schedule large delivery orders and take out orders in advance. Not only is this convenient for your customers, but online orders can also maximize productivity in the kitchen.<\/p>\n\n\n\n Depending on how your restaurant operates, you can set a variety of timing options through online ordering \u2013 helping communicate the possibilities with your customers and improving internal workflow. Your restaurant website can set reasonable expectations during the online ordering experience, improving customer experiences as to when pickup orders are ready, when curbside pickup will be available, when a third-party delivery will take place, or when one of your own drivers will complete the delivery.<\/p>\n\n\n\n Would you like guac with that? Or add extra cheese? How spicy? Want dairy milk in your coffee, or soy, oat, or rice?<\/p>\n\n\n\n With a customizable online menu as part of your back end and POS integration or a branded mobile app, you can display personalized ordering options to the guest. From add-ons to size and presentation choices, a smooth step-by-step flow through the ordering process makes it easy and enticing for customers to build their perfect meal.<\/p>\n\n\n\n Today\u2019s restaurant consumer market is all about personalization, and taking your restaurant online can facilitate this. Offering plenty of choices and communication tools (such as multilingual support) makes it easy and enjoyable for guests to order online – and it helps fuel brand recognition and customer loyalty programs<\/a>. Integrate it into your marketing and it can be leveraged for more impact.<\/p>\n\n\n\n Plus, your business will be rewarded for the effort. Customizing orders is an incredibly effective way to upsell items and increase your profits. 20% of customers report that they spend more when placing online orders<\/a> from online ordering restaurants, compared to dine-in experiences.<\/p>\n\n\n\n Customize your menu to improve your guest experience, provide better choices, and tick up your online ordering profits. It’s all possible with a powerful online ordering system that meets your needs.<\/p>\n\n\n Tap into the half-a-trillion dollar delivery industry and make the most of your business model by starting up a ghost kitchen<\/a>.<\/p>\n<\/p><\/div>\n\n\n Branded mobile apps and online ordering systems are great for remembering customer order history – as well as being invaluable for collecting customer data and helping to improve your offerings. Returning guests can save favorite items and flag meals they want to try next. When they\u2019re ready to order again, your interface will remember who they are and what they love. Customers can quickly find and reorder meals for a streamlined ordering process.<\/p>\n\n\n\n Saving favorite items also helps your brand recommend new options or additions. Through advanced POS technology<\/a>, online ordering can become a highly personalized service that will bring your customers back for more.<\/p>\n\n\n\n Online ordering can further streamline order flow by saving customer data such as card details for quick and simple credit card payments.<\/p>\n\n\n\n The easier the ordering process and payment processing are for customers, the more they\u2019ll return to your business. In this way, an effective sale system and online ordering system for restaurants is as important to your brand presence as is your marketing.<\/p>\n\n\n\n Customized online ordering systems from TASK<\/a> facilitate fully PCI-compliant payments and card data storage. Providing secure, simple payment methods is essential in today\u2019s digital restaurant market. Start by investing in world-class software to protect your customers\u2019 data and your profits.<\/p>\n\n\n\n With third-party vendors, a restaurant or franchise of coffee shops has little to no control over how the online ordering pages are usually hosted and how their menu is presented. It can even cost restaurants fees to substitute menu items or modify an image.<\/p>\n\n\n\n With customized online ordering as part of a restaurant\u2019s internal system, the brand has total control over its presentation and marketing – without having to pay for expensive reprints.<\/p>\n\n\n\n As restaurant industries increasingly rely on their digital presence to find customers, it\u2019s important now more than ever for businesses to focus on how they are perceived online.<\/p>\n\n\n\n A powerful digital or online ordering system allows brands to set exactly the image they want their customers to see. If you have a mouth-watering burger or a steaming bowl of noodles or perfect cheesy pizza slices, then share it visually on your website or mobile app!<\/p>\n\n\n\n Every food item should be Instagram-worthy; customers will be far more enticed to click on images instead of words – and pay for it too! Online ordering systems allow businesses to create a visual story and engage customers with a brand that’s consistent from their website to their meal.<\/p>\n\n\n\n The other benefit of controlling products and menus is that restaurants can immediately implement changes when they’re needed. If an item is running low or an ingredient is substituted to improve a dish, businesses can update their integrated POS and instantaneously update their online menu across all ordering systems. This allows restaurants to consistently provide accurate menus and avoid miscommunication – which is critical for your operations, especially when customers are ordering online and don’t necessarily have the immediate option for in-person feedback.<\/p>\n\n\n\n In a market trending towards personalized services, customer loyalty programs are on the rise. And an intelligent online ordering system can drive better results.<\/p>\n\n\n\n 45% of consumers<\/a> say that offering customer loyalty programs and mobile ordering would encourage them to use online ordering more often. When you consider that there\u2019s also a growing interest in quick, low-cost food options<\/a>, it\u2019s clear the future of the restaurant industry is heading towards better, more efficient ordering and delivery options.<\/p>\n\n\n\n In a competitive food market, loyalty programs can be the leverage you need to grow your returning customer base.<\/p>\n\n\n\n An online ordering system that integrates with a POS system is the best option for managing loyalty programs and engaging directly with repeat customers. Inbuilt loyalty systems should make it easy for guests to sign up and clearly communicate the benefits of participating.<\/p>\n\n\n\n Well-designed loyalty programs store online ordering history, payment details and offer discounts. When customers return to your restaurant\u2019s system (i.e. your website or branded app), they should feel welcomed back and reminded of why they love your food and your service. The numbers prove it \u2013 customers who place online orders with a restaurant will come back 67% more frequently<\/a> than those who don\u2019t.<\/p>\n\n\n\n The more engaging and personal the experience, the more your customers will remember your brand and want to return. An effortless online ordering system will help you achieve just that.<\/p>\n\n\n Explore all the ways customer\u00a0loyalty apps<\/span><\/a>\u00a0can help brands maintain their customers and what the differences are between loyalty apps, cards, and loyalty programs.<\/p>\n<\/p><\/div>\n\n\n It\u2019s no secret that the pandemic has changed the game for food delivery, with more customers turning to online orders and curbside pickup to get their quick restaurant services.<\/p>\n\n\n\n In 2021, it was reported that 60% of US consumers order takeout or delivery at least once a week<\/a>. As the largest-growing market<\/a> in the food industry, delivery is everything right now.<\/p>\n\n\n\n That\u2019s why it\u2019s important to have an optimized plan for how your restaurant business handles food deliveries and digital ordering.<\/p>\n\n\n\n First, it\u2019s important to decide whether you wish to partner with delivery providers who can arrange services like curbside pickup, or manage your own network.<\/p>\n\n\n\n Using a provider can be a simpler way to go, and help you focus more on your internal processes. The drawback is that external partnerships lead to more commission costs and less control over the service itself.<\/p>\n\n\n\n Managing your own network is great for total brand control and can lead to better online ordering profit margins and marketing. However, it\u2019s an extra layer of business and management that you and your restaurant will need to account for.<\/p>\n\n\n\n Successful restaurant businesses are data-driven. Whether you\u2019re dine-in, takeout, or delivery only, it\u2019s vital to know exactly what your customers want. More data means more information and better performance, and digital ordering makes that possible.<\/p>\n\n\n\n Although third-party vendors can help a new business tap into a wider range of customers, they can\u2019t provide you with information about who those customers are. User agreements often exclude third-party apps from sharing their wealth of consumer data with restaurants, which then puts those insights out of reach of your marketing tools.<\/p>\n\n\n\n To access the information that you\u2019re looking for \u2013 the who, what, where and when of your customers \u2013 you\u2019ll need to rely on a centralized tech stack from your POS. The integrated online ordering platform will provide you with:<\/p>\n\n\n\n Using this data, restaurants can use their marketing tools and directly market to their customers through email campaigns, targeted promotions, and special offers. Information stored and analyzed through an internal central POS system<\/a> can be incredibly powerful for your brand.<\/p>\n\n\n\n Online ordering – sometimes called digital ordering – makes reporting convenient and easy. Whether you are tracking sales, financial or marketing data, POS systems can help you quickly create progress reports.<\/p>\n\n\n\n Using your own customizable online ordering system means you don\u2019t have to manually collate data from multiple sales points, as you would if using a third-party vendor. Instead, use profit report analysis from your centralized tech stack to create solutions for your brand.<\/p>\n\n\n\n Ordering personalization goes beyond just customer preferences \u2013 special requests also mean safer meals for guests with allergies or dietary restrictions.<\/p>\n\n\n\n It\u2019s now estimated that 32 million Americans have a food allergy<\/a>, emphasizing just how important it is for restaurants to accommodate special dietary and cooking requirements.<\/p>\n\n\n\n Whether your business markets to specific diets (such as a gluten-free or vegetarian kitchen) or if you\u2019re just looking to make more of your items allergy-adaptable, an online ordering system can help.<\/p>\n\n\n\n Smart POS design can easily integrate common dietary requests into the ordering process. That might include clicking an extra box to \u2018make it vegan\u2019 or \u2018substitute dairy-free cheese\u2019. Depending on your menu and your brand focus, there are infinite choices and opportunities to tailor the ordering process towards customers with dietary needs.<\/p>\n\n\n\n These options also extend to cooking instructions. Online ordering allows customers to specify how they\u2019d prefer their steak cooked or whether they\u2019d like their sandwich cold or toasted.<\/p>\n\n\n\n By offering simple communication tools and easy touchpoints for add-ons and requests, online ordering makes the entire ordering flow more efficient and accurate. Customers can clearly iterate their needs, and staff can easily accommodate the communicated changes.<\/p>\n\n\n\n Cut wait times, long lines and front-of-house staff hours. Self-ordering is increasingly becoming a better option for QSRs to serve dine-in customers.<\/p>\n\n\n\n There are a few methods of managing table self-ordering, but the most common is through QR codes. Customers use their phone to scan the code, which automatically brings them to the restaurant\u2019s online ordering interface. They can browse the digital menu, place their order and even process payment \u2013 all without needing to flag down waitstaff.<\/p>\n\n\n\n By putting control in the customer\u2019s hands, self-ordering solves the most common service and communication issues like waiting to order or receive the bill.<\/p>\n\n\n\n The nature of table self-ordering is also \u201cfrictionless\u201d or \u201cno-touch\u201d. This system, limiting face-to-face contact with staff, complies with heightened social distancing requirements and sanitation protocols.<\/p>\n\n\n\n Contactless, efficient and customer-friendly. Table self-ordering is absolutely a growing trend in restaurant technology that can bring your workflow and customer experience to the next level.<\/p>\n\n\n\n In the last two years, the pandemic has truly transformed consumer demands in the food industry. Online ordering has never been more popular, and it\u2019s a trend that\u2019s here to stay. Projections show that delivery sales worldwide will become a $365 billion industry by 2030<\/a>.<\/p>\n\n\n\n To capitalize on this enormous opportunity, it\u2019s crucial that restaurant businesses develop customized, integrated online ordering systems and online ordering software that fit their brand. Set yourself up for success by prioritizing customer personalization and streamlining the (digital) ordering process.<\/p>\n\n\n\n To learn more about online ordering, talk to the team at TASK<\/a> and invest in world-class restaurant technology to help your business soar.<\/p>\n\n\n\nASAP OR FUTURE ORDERS<\/h2>\n\n\n\n
CUSTOMIZABLE MENU<\/h2>\n\n\n\n
QUICK REORDER<\/h2>\n\n\n\n
SAVE CARD DETAILS<\/h2>\n\n\n\n
PRODUCT, MENU & LOCATION IMAGERY<\/h2>\n\n\n\n
LOYALTY<\/h2>\n\n\n\n
DELIVERY<\/h2>\n\n\n\n
GET STATS ON HOW YOU ARE PERFORMING<\/h2>\n\n\n\n
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REPORTING<\/h2>\n\n\n\n
DIETARY REQUIREMENTS<\/h2>\n\n\n\n
SELF-ORDERING-AT-TABLE<\/h2>\n\n\n\n
THE BOTTOM LINE: IT\u2019S TIME TO STREAMLINE YOUR PROCESS<\/h2>\n\n\n\n
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